2 ELGIN LEISURE BREAKS • 2027 ELGIN LEISURE BREAKS • 2027 3 STEP INTO OUR WORLD AND DISCOVER ... WARM LANCASHIRE HOSPITALITY AT ITS BEST! We might be award-winning – but feedback from our guests means the most to us. A first-time guest who has been simply blown away by the attentive service they have received. A returning guest on their fourth visit of the year who just loves the way our hotel feels like home. Our team provide experiences and memories that will last a lifetime – come and experience it for yourself. Welcome to the Elgin Hotel – we hope to see you soon… THE HISTORY OF THE ELGIN HOTEL The Elgin has been a family-run hotel since March 1969, when John and Irene Seddon moved from Manchester with their two young children, Nigel and Liz. With little hospitality experience, they certainly threw themselves in at the deep end, taking on a 55-bedroom hotel with only two shared bathrooms and ten toilets (although, this was quite normal at the time!) In 1979, Nigel went off to study Hotel Management at Strathclyde University with a wish to travel the world and hone his craft. However, when the recession hit upon graduation, he joined the family business at the age of 21 to offer ‘all hands on deck’ and went on to take over the day-to-day running of the hotel. Over the next decade, every bedroom was upgrade to en-suite and the family launched Elgin Tours & Events; an ABTA-bonded tour operator. Elgin Tours proved successful and helped to improve hotel occupancy levels as guests from various regions were able to book a holiday inclusive of return coach travel. In 2001, an opportunity to acquire the neighbouring Bolingbroke Hotel arose; and the family jumped at the chance. An ambitious refurbishment programme was undertaken to combine the Elgin and Bolingbroke hotels to create the 89-bedroom hotel you see today. In 2015, the family acquired the much-loved Hotel Sheraton (just one block north of the Elgin) and Liz officially joined the family business. Over the past decade, the Hotel Sheraton has been completely transformed as part of a multi-million pound refurbishment – and Elgin guests are encouraged to take advantage of the facilities such as the luxury pool, jacuzzi area and lovely bar lounges. “ ’’ A warm welcome to all who are reading this letter. Whether you have stayed with us before, or considering your first visit – we are grateful for your support. As always, when it comes to putting this annual brochure together, a lot of time and effort goes into maximising value for money for our guests along with improving our offering. 2026 saw a huge refurbishment project of Jimmy’s Bar and our Sun Lounges. Whilst the project was a huge undertaking (and at times, rather stressful!), our teams worked tirelessly to bring the vision to life – and I must say, everything looks even better than we could have imagined! If you are yet to visit since this refurbishment, I do urge you to come and have a look – it really is quite spectacular and further highlights our commitment to being the best in Blackpool. So, now that we have a new, luxury bar and redesigned stage area – it’s imperative that we continue to book the very best entertainers to perform night in, night out. Our entertainment manager and talent agent have worked incredibly hard to create a schedule for the year that is diverse, high quality and guaranteed to raise the roof. I do hope you’ll find something that takes your fancy when browsing this brochure. Due to the success of our ‘choose your board basis’ in 2026, I’m delighted to confirm that we’ll be extending this choice on our midweek breaks from January until October 2027 – giving you even more choice when it comes to planning your break with us. We have an exciting new package that will launch in Summer 2027 – and I predict it will be incredibly popular. These ‘Summer Sizzler’ midweek breaks will run throughout July and August with a whole host of added extras. From a fantastic day excursion to a Tower Ballroom ticket and tram pass to a celebratory glass of Pimms on arrival, a BBQ buffet lunch and an Elgin goody bag – these breaks really are brimming with value! Our 2027 refurbishment programme will include makeovers to a number of bedrooms and bathrooms plus the installation of more air conditioning along with some updates to the hotel’s frontage. Whatever your plans for the year are, I do hope you’ll find some time to visit us in Blackpool – we’ll be ready and waiting! We look forward to seeing you soon. With very best wishes, Irene and Nigel Seddon Irene and Nigel Seddon Nigel, Liz and mum Irene Seddon Young Liz and Nigel Seddon
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